Corporate strategy

Corporate strategy is the highest strategic plan of a company or group, which defines:

  • the corporate overall goals and directions and,
  • the way in which will be achieved within strategic management activities.

Corporate strategy will clearly define the long-term vision of the direction of a company or organization by looking across all businesses to determine the best way to create the most value. 

In order to develop a corporate strategy, SP LINK Consulting supports companies or groups look at how their various business fit together, how they interact with each other in order to optimize human capital, processes, and governance. 

Business model definition

The business model is a plan for the successful operation of a business, identifying sources of revenue, the intended customer base, products and its value proposition and financing details.

Models generally include information like products or services, the business plans to sell, target markets, and any anticipated expenses.

SP LINK Consulting helps companies build their business model which is the core strategy for doing profitable business by managing pricing and costs

Merger & Acquisition (M&A)

In corporate finance, mergers and acquisitions (M&A) are transactions in which the ownership of companies or some of their manufacturing plants are transferred or consolidated with other entities. This is a very important aspect of strategic management since M&A can allow companies to grow/downsize or change their business models or competitive position.

  • A merger is a legal consolidation of two entities into one and may give each party's shareholders partial ownership and control of the combined enterprise.
  • An acquisition occurs when one company takes ownership of another entity's stock, equity interests or assets. A transaction legally structured as an acquisition may have the effect of placing one party's business under the indirect ownership of the other party's shareholders.

From a commercial and economic point of view, both types of transactions generally result in the consolidation of assets and liabilities under one entity, and the distinction between a "merger" and an "acquisition" is less clear. SP LINK Consulting helps its customers in choosing the best solution for their business.

Sales Strategy

A sales strategy is defined as a documented plan for positioning and selling your product or service to qualified buyers in a way that differentiates your solution from your competitors. Sales strategies are meant to provide clear objectives and guidance to your sales organization. SP LINK Consulting has established many successful sales strategy for small, medium and large enterprises.

Marketing Strategy

A marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and want of customers. To establish the best marketing strategy for its customers, SP LINK Consulting analyzes thoroughly the current market situation and trends, the main competitors as well as the strengths and weaknesses of its clients.